Sassaki Associates, Inc.
Smale Riverfront Park
John G. & Phyllis W. Smale Riverfront Park
The John G. & Phyllis W. Smale Riverfront Park is located next to The Banks development in Cincinnati. This vibrant project is transforming downtown Cincinnati by creating a major civic space at the front door of the city. It is a park for the generations—a compelling recreational, entertainment, and leisure resource for the entire Greater Cincinnati community. As an initiative led by the Cincinnati Park Board, the completed park will feature fountains, walkways, gardens, event lawns, playgrounds, and restaurants.
The design of the park was developed in phases, which began with identifying a park-wide strategy of graphic opportunities. These opportunities included park identification, directional signage, an informational site map, regulatory signage, donor recognition, and a visitor center. A marketing communications fundraising program was also developed to target potential supporters and other stakeholders within the local community. The program consisted of an inspirational folder, booklet, overview brochure, and animation, all designed to convey the vision for the park, highlight each of its key features, and build excitement throughout the community.