Architecture/Interior Design

GBBN Architects
Gwathmey Siegel & Associates Architects
KZF Design
Leers Weinzapfel Associates Architects, Inc.
Moore Ruble Yudell Architects & Planners
Morphosis Architects
Office of the University Architect


Architectural Lighting

LAM Partners


Brand Experience

Kolar Design
Shortt Design



LAM Partners


Landscape Architecture

Hargreaves Associates

MainStreet District

University of Cincinnati

MainStreet District


Once students have decided that a university has the program they're interested in, they make their decision to choose one university over another within the first fifteen minutes of visiting the campus. The first impression is a lasting one that creates a sense of place.


Mr. Ron Kull, FAIA

Former Associate Vice President and University Architect
University of Cincinnati


The University of Cincinnati (UC) is a public research university in Cincinnati with more than 42,000 students. UC's MainStreet District is the most recent addition to the campus, providing a pedestrian-friendly venue for social activities, entertainment, meals, and a quiet place to study for students. It defines a new "heart" and "studentlife district." Through the use of unique spaces and buildings, it welcomes visitors and students with appropriate scale, texture, color, and identity. The placemaking for MainStreet uses landmarks, paths, and wayfinding elements in the landscape to create the experience. Each element considers the placement of building mass in relation to the pedestrian street, creating a sunlight-filled space for people to sit, see, and be seen.