Brand Experience

Kolar Design


Architecture/Interior Design

Moore Ruble Yudell

Mackey Mitchell Architects


Signage Fabrication & Installation

ASI Signage Innovations



Peter Andrusko

John Smith Masonry

Lager Monument



JH Photo

Olin School of Business

Washington University

John M. Olin School of Business


The John M. Olin School of Business at Washington University in St. Louis is one of the country’s leading research-oriented business schools. Moore Ruble Yudell working with the university, engaged Kolar to create a comprehensive exterior and interior wayfinding signage system and donor recognition program for the business school.


A large honorific engraved stone donor wall honors the past, as well as provides expansion for the future Olin community, as it welcomes visitors to the new Knight Hall. Digital media is infused throughout the Olin School of Business building with interactive maps and digital signage. Digital storytelling is used to onboard and engage donors, as well as highlight Olin’s key ceremonies and school events.


Key to the success of this program has been donor engagement and creating a tiered approach to recognition through the indoor and exterior spaces of the business school. Wayfinding and honorific naming integrate to create a sense of place and contribute to Olin’s philanthropic culture.