Thirteen students took part in a Design Thinking Workshop at Kolar Design. Students were taken through a brand development exercise with the Kolar team of designers. They were asked to think about what the CATS brand was and was not. They were asked for input on current imagery used on the CATS website and then used shoes as a metaphor to describe four categories of stakeholders.

The professional designers helped students understand that this is the kind of exercise used by designers to establish the important parts of organizations from the stakeholders in order to represent those values in visual forms.