How do you create a branded showcase for potential customers and celebrate a dynamic employee culture?
AtriCure, a rapidly growing company developing medical device solutions for AFIB, challenged Kolar Design to bring their ‘Heart of AtriCure’ brand story to life in their new 55,000-square foot Mason, Ohio headquarters.
Leveraging the theme ‘Rhythm of Art + Science’, we used the pulse of a heartbeat to create an educational expression and informative customer journey. AtriCure’s features engage surgeons and engineers to demonstrate their innovative products, validate manufacturing standards, share the corporate vision and build brand loyalty.
The branded environments solution also provides employees many opportunities to celebrate and recognize outstanding colleagues, performers and business partners. The entire experience is wrapped in a warm neutral palette, with large typographic wall graphics, specialty signage and colorful, circular mobiles symbolic of the AtriCure brand icon.
“Kolar executed flawlessly on our original vision to create a space that is open, bright and fosters a warm, inviting feel for our employees and customers who visit. The newly branded environment has had a very positive impact on our staff. We couldn’t be happier.”
– Justin Noznesky, Vice President, Marketing and Business Development
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