case study: Smale Riverfront Park

Cincinnati Parks wanted to build a major civic space at the front door of the city: The John G. & Phyllis W. Smale Riverfront Park, a park for the generations — a compelling recreational, entertainment, and leisure resource for the entire Greater Cincinnati community, located next to The Banks development.

The Kolar team collaborated with Cincinnati Parks to develop the design in phases. This began with identifying a park-wide strategy of graphic opportunities. These opportunities included park identification, directional signage, an informational site map, regulatory signage, donor recognition, and a visitor center. A marketing communications fundraising program was also developed to target potential supporters and other stakeholders within the local community. The program consisted of an inspirational folder, booklet, overview brochure, and animation, all designed to convey the vision for the park, highlight each of its key features, and build excitement throughout the community.